Held twice per year, ICE is a mandatory part of the third year of the Lazaridis School of Business and Economics’ bachelor of business administration (BBA) program that has been taking place for over 40 years.

Worth 10% of each grade of the courses taken during the term, students in teams present their proposals in both reports and live presentations to faculty and alumni judges over the 10-day exercise. The top four teams are selected through multiple rounds of judging to gain the chance to present their concepts to executives.