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Ethnography & Content Analysis
Start Date: 7/14/2020Start Time: 9:00 AM
End Date: 7/14/2020End Time: 4:00 PM

Event Description:

Ethnography is known as a qualitative research method often used by cultural anthropologists during their extensive fieldwork trips around the world. However, we'll be learning about those ethnographic techniques and approaches that have become popular in North American workplaces and are similar to the tools used by user experience designers and researchers.

Participants in this 1-day workshop will learn about participant observation, ethnographic writing, ethnographic interviews, genealogical research, and auto-ethnography techniques. In addition to learning ethnographic methods, participants will learn qualitative coding techniques associated with content analysis. This session provides an overview of how to select and apply codes, the strengths and weaknesses of different analytical approaches, and best practices when interpreting ethnographic data. Throughout the workshop, participants will work through case studies and in-class projects. You will learn methods and techniques that can be used in the workplace or as a supplement to other research methods.

Basic knowledge of qualitative research methods. This session is appropriate for junior researchers, or researchers looking to integrate ethnography as a new research method. 

Complete a Google Form providing on the MyLearningSpace platform prior to attending workshop (7 days) to allow the instructor to tailor the course content. Participants will be emailed with instructions.

Jennifer Long

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