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Enchanted Capitalism
Start Date: 11/9/2016Start Time: 7:00 PM
End Date: 11/9/2016End Time: 8:30 PM

Event Description:

Enchanted Capitalism: Eaton's and the Making of Santa Claus Parades 

Dr. Steven Penfold, University of Toronto, will examine the unique history of the Santa Claus parade in Canada, with a special focuses on the Eaton’s sponsored parades, 1905-1982. He argues that the parade ultimately represented a paradoxical form of cultural power: it allowed Eaton’s to press its image onto public life while also reflecting the decline of the once powerful retailer.

Location Information:
Brantford  (View Map)
73 George Street
Brantford, Ontario N3T 2Y3

Brantford - Carnegie Building
Contact Information:
Name: Tarah Brookfield
Phone: 5792
  • Everyone (open to public)
  • Event Organizer(s):
  • Faculty of Liberal Arts
  • Cost:
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